IWASAKI FUROSHIKI 風呂敷 , BLUE MARINE WITH GOLDEN FLOWERS POUCH

The Japanese pouch, also known as "furoshiki" in the Japanese language, (to be precise, we should note that the modern pouch is an evolution of a squared piece of fabric, mainly used by Japanese, Koreans, and Chinese, to wrap various goods for safe transport) is one of the most interesting and versatile accessories of Japanese traditional culture. Although furoshiki has principles that date back centuries, its modern reevaluation as a practical item and artistic expression demonstrates how tradition can harmoniously coexist with innovation.

Furoshiki began as a traditional woven bag used to wrap bathing items. Japanese women would place their personal belongings in a furoshiki and carry them to the baths, keeping them clean and organized. Over the centuries, this tradition evolved into a variety of uses, from gift wrapping to transporting food.

However, furoshiki wasn't limited to its traditional use. During the 20th century, despite the widespread use of plastic packaging, some Japanese individuals maintained their interest in furoshiki and revived it as a modern, environmentally-friendly choice. This became particularly pronounced after the 2000s when awareness of the environmental impact of plastic increased. Furoshiki served as a sustainable alternative for packaging goods and transporting them.

Innovation doesn't stop there. Artists and designers have leveraged furoshiki as a central element of their creations. New designs, materials, and uses have emerged, transforming furoshiki from a simple fabric into a rich source of expression and creativity. Each pouch becomes a work of art, a means to convey our aesthetics and personality into an object we encounter every day.

The history of the Japanese furoshiki reflects how tradition can evolve and adapt to the needs of the modern era. From a simple means of transporting towels, the furoshiki has transformed into a symbol of sustainability, aesthetics, and creativity.

At MOMO KIDOHO, we use traditional Japanese fabrics with great respect for this heritage. We carefully craft each furoshiki as a unique and versatile work of art.