IWASAKI FUROSHIKI 風呂敷 , BLUE MARINE WITH GOLDEN FLOWERS POUCH

The Japanese pouch, also known as "furoshiki" in the Japanese language, (strictly speaking, we should note that the pouch in its current form is the evolution of a square piece of cloth, which was mainly used by the Japanese, Koreans and Chinese, to wrap various goods so that they could be transported safely) is one of the most interesting and multifunctional accessories of Japanese traditional culture. Although furoshiki has principles dating back centuries, its modern reappraisal as a practical object and artistic expression demonstrates how tradition can coexist harmoniously with innovation.

The furoshiki began as a traditional woven bag used to wrap bath items. The Japanese would put their personal belongings in a furoshiki and bring them with them to the baths, keeping them clean and neat. Over the centuries, this tradition evolved into a variety of uses, from gift wrapping to carrying food.

However, furoshiki was not limited to its traditional use. During the 20th century, despite the widespread use of plastic packaging, some Japanese maintained their interest in furoshiki and revived it as a modern, environmentally friendly option. This became particularly pronounced after the 2000s, when awareness of the environmental impact of plastics increased. The furoshiki was a viable alternative for packaging goods and transporting them.

Innovation does not stop there. Artists and designers have taken advantage of furoshiki as a central element of creation. New designs, materials and uses have been created, transforming furoshiki from a simple fabric into a rich source of expression and creativity. Each pouch becomes a work of art, a means to convey our aesthetic and personality in an object we encounter every day.

The history of the Japanese pouch reflects the way in which tradition can evolve and adapt to the needs of modern times. From a simple means of transporting towels, the furoshiki has become a symbol of sustainability, aesthetics and creativity.

At MOMO KIDOHO, with respect to this tradition, we use Japanese fabrics and sew each pouch as a unique little piece of multi-purpose art.